How to use Google Keyword Planner for beginners [New Guide2023]


How to use Google Keyword Planner for beginners

Google Keyword Planner is a powerful tool designed to help marketers, content creators, and digital advertisers discover relevant keywords for their campaigns, website content, and SEO. It is part of Google Ads, and helps businesses identify new keyword ideas and estimate how those keywords may perform in Google Ads campaigns. 

Google Keyword Planner
How to use Google Keyword Planner for beginners [New Guide2023]

What is Google Keyword Planner?

This interactive platform allows users to access a comprehensive database of keyword search volumes, generate lists of related terms, and review trends over time. With the latest version of Google's Keyword Planner, you can now access powerful features such as Ad Suggestions and an interactive YouTube keyword tool. Whether you are a newbie or an experienced marketer, Google Keyword Planner is the ultimate guide to using Google's keyword planner to plan your SEO, content marketing, and PPC campaigns in 2023.

Why is keyword research important?

Keyword research is an essential step in any online marketing campaign. It's an important starting point when beginning with SEO, PPC, and other programs on Google. With the new Google Keyword Planner tool, you can access detailed keyword and search volume data to apply to your marketing strategy. Keyword research helps you understand what people are searching for on Google and how to access them. It also allows you to identify new opportunities and develop effective campaigns. With keyword and search volume data from the Google Keyword Planner, you can easily create a comprehensive strategy for your business. So if you’re looking to begin your digital marketing journey in 2023, make sure to use the Google Keyword Planner as your guide.

Guide to Use Google Keyword Planner

How to use Google Keyword Planner

Google Keyword Planner is a tool offered by Google Ads that helps marketers discover and research the keywords relevant to their businesses. It provides an easy-to-use interface for discovering the keywords that your potential customers are using to search online. With this tool, you can research keyword trends, get estimated search volume, and access detailed traffic forecasts.

The first step to using Google Keyword Planner is accessing it. To do this, you must have an active Google Ads account. Once logged in, you’ll find the Keyword Planner under the “Tools” section of the menu. You’ll be prompted to enter either a keyword or a website URL, both of which will provide you with data about related keywords and search volume.

Google Keyword Planner offers several features to help you research keywords more effectively. You can use the “Keyword Ideas” tab to get ideas for related keywords and phrases based on your input. The “Ad Group Ideas” tab is great for organizing related keywords into ad groups for use in Google Ads campaigns. And the “Historical Metrics” tab provides valuable insights into keyword performance over time.

With Google Keyword Planner, you can also create keyword lists for different campaigns or topics. You can also analyze your competitors’ campaigns and see what keywords they are using to generate traffic. This can be extremely helpful for SEO and content marketing campaigns.

If you’re new to keyword research or need more help understanding how to use Google Keyword Planner, there are plenty of comprehensive guides and tutorials available online. The Google Keyword Planner guide 2023 is a great place to start as it covers all aspects of the tool and includes tips on how to get the most out of it. Additionally, there are plenty of videos available on YouTube that explain the different features of the Keyword Planner in greater detail.

Whether you’re just starting out or an experienced marketer, Google Keyword Planner is a powerful tool that can help you discover and research relevant keywords for your business. By taking advantage of its features and following the steps outlined in this guide, you’ll be able to create a comprehensive list of targeted keywords that will help you optimize your content and boost your organic search rankings.

Free Google Keyword Planner Tool

Tips for using Google Keyword Planner

Google Keyword Planner is an invaluable tool for anyone doing SEO or launching a digital marketing campaign. It can help you identify relevant keywords, better understand how people search for your products or services, and even develop ideas for new content and campaigns. Here are some tips for using Google Keyword Planner to get the most out of your keyword research:

1. Get started by creating an account with Google Ads or Adwords. The keyword planner will become available once you’ve set up an account and logged in.

2. Take advantage of the keyword research tools offered by Google Keyword Planner. These tools include keyword suggestions, estimated search volume, and competition levels. Use these tools to uncover and refine the best keywords for your business.

3. When you find the keywords you want to use, create different campaigns for each keyword. This will make it easier to track your progress and make adjustments as needed.

4. Monitor your campaigns regularly to see which keywords are driving the most traffic and conversions. Make adjustments to your campaigns based on this data.

5. Utilize the “Discover New Ideas” feature within Google Keyword Planner to come up with new content ideas or blog topics. You can also use the data from this feature to create more targeted campaigns with specific keywords.

6. Keep track of the latest trends in keyword research and SEO techniques by reading blogs, articles, and watching videos about the topic. This will help you stay up-to-date and make sure you are taking advantage of the most effective tactics for getting the most out of your keyword research.

By following these tips for using Google Keyword Planner, you'll be able to quickly and effectively conduct keyword research and create successful campaigns that can help your business reach its goals.

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How to interpret your results

Interpreting the results from Google Keyword Planner is an important part of effective keyword research. This comprehensive guide will help you understand how to interpret your results and make the most of your data.

Using Google Keyword Planner, you can see the relative search volume for each of the keywords or phrases that you have entered. These numbers represent the approximate number of searches per month on Google for those keywords. It’s important to remember that these numbers aren’t exact, so take them with a grain of salt.

When interpreting your results, you should also consider other factors such as competition levels. Competition levels can range from low to high depending on how popular a keyword or phrase is. A low competition level means that fewer people are competing for the same keyword, while a high competition level indicates that more people are competing for the same keyword.

You should also look at the Confidence Intervals associated with each keyword or phrase. Confidence Intervals indicate how reliable the estimated search volumes are. A higher Confidence Interval indicates a more reliable estimate of search volume, while a lower Confidence Interval indicates a less reliable estimate.

You should also consider any seasonal changes in search volume when analyzing your data. For example, certain keywords may have higher search volumes during certain months of the year due to holidays or events. If this is the case, it’s important to adjust your campaign accordingly.

Be sure to analyze and interpret the overall results of your keyword research. This includes looking at what keywords are the most relevant to your target audience and determining which keywords will help drive the most traffic and conversions. By analyzing your data and understanding what it means, you’ll be able to make informed decisions when optimizing your campaigns.

 What are the best keywords to use for Google Ads?

When it comes to finding the right keywords for Google Ads, one of the best resources is Google’s Keyword Planner. This powerful tool is available for free and allows you to find relevant keywords for your campaigns, as well as their estimated search volume, competition level and cost per click.

What are the best keywords to use for Google Ads?
How to use Google Keyword Planner for beginners [New Guide2023]

Using Google Keyword Planner is easy. All you need to do is log into your Google Ads account and access the tool. From there, you can type in a keyword related to your business and get a list of keyword suggestions related to that term. The tool also provides detailed data about each keyword, including estimated search volume, competition level, cost per click and more.

You can use this information to select the right keywords for your campaign. For example, you may want to focus on low-competition keywords with high search volume or expensive keywords that are likely to generate more conversions. You can also filter by region, language, device and more.

Once you’ve identified the best keywords for your campaign, you can add them to your ad group and set your bids accordingly. With the help of Google Keyword Planner, you can easily optimize your campaigns for success.


Google Keyword Planner is an essential tool for any digital marketer. With it, you can research keywords, get search volume data, and create new AdWords campaigns. Use it to find the best keywords for your campaigns and maximize your ROI. Get started today and take your marketing to the next level!